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Every year since 1995, Mary Meeker issues a comprehensive, exhaustive and, definitive internet and social media trends report. This Report underscores the most important statistics and technology trends on the internet. It focuses on internet usage, advertising trends, and other tech trends. Almost everyone in the tech and social media areas pays particular attention to Meeker’s findings and statistics. This year’s Report came out in June. Meeker, left Kleiner Perkins last fall after eight years at the VC firm and is now with Bond Cap LLC.

I recently listened to the Kennedy-Mighell podcast in which they discussed the Report and its findings, which caused me to wade through the 334 slides that compose Meeker’s observations and analysis. I found key metrics that should interest lawyers and particularly trial lawyers.

Continue Reading The Meeker Report: What’s Important to Lawyers


Let’s not forget the reason to have a social media presence and network is to create opportuinites for real meetings. To form human relationships.
Since 2013, Consultancy Good2bSocial has released an annual social media report card for law firms. The Report reveals law firms’ social media reach, engagement, and marketing performance.
This year’s Report, released last week, gives DLA Piper top marks. Also getting high marks: White & Case, Norton Rose Fulbright, Baker McKenzie, and Orrick, Herrington & Sutcliffe. These firms all have comprehensive strategies for using LinkedIn, Twitter, Facebook and Instagram.

Continue Reading Social Media, Blogging, and Lawyers: Forming Human Relationships

The partners of the Georgia firm Swift, Currie, McGhee & Hiers had a dilemma. Their firm was the largest litigation only firm in Georgia and one of the biggest in the south. But over the past several years, the firm had grown topsy-turvy: it added 60 lawyers since 2017, had added practice areas, and brought in lots of laterals. But its website, marketing materials, and even logo hadn’t changed in years. For its marketing to be effective, a new approach was needed to define better who and what the firm is now versus several years ago. But how to get there?

 

Continue Reading A Law Firm Website Reflects Its Culture