Last week, I talked about why social media for lawyers is essential. In this post, I want to talk about the practical: what has worked for me in using social media to develop business.
How to Use Social Media
When you use social media, you are creating an image of who you are as a person and your brand. First and foremost, that image must be authentic and consistent with who you are as a person. Then, what you do on social media must be compatible with that image.