I’ve been re-reading Walter Isaacson’s biography of Steve Jobs. I know there are criticisms of the book, but Isaacson is a good writer/storyteller. I realized Jobs engineered a return of Apple to dominance by doing two things really well. He forced the organization to make decisions quickly without endless debate.Second, the organization was decentralized. There weren’t silos or profit centers. These attributes let Apple get ahead even though it made mistakes along the way.
Of course, Apple was able to do these things because Jobs forced the whole organization to work together for the good of the whole organization. He had a vision for the organization—to make high qualitative usable products—that he and Apple relentlessly adhered to.