Wilson Sonsini and its new tech ancillary business, SixFifty, may be ushering in a new wave for providing legal services and law firm marketing. The combination promises to provide automated legal services for more commodity type services under the Wilson Sonsini brand in hopes that it will generate more lucrative business for Wilson Sonsini later.

Background

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I have written before about the Big 4 accounting firms and the threat that these firms may pose for U.S. lawyers and law firms.

The response has typically been a bit like that of the first two pigs in the old 3 Little Pigs nursery rhyme who arrogantly believed their houses of straw and twigs would protect them from the Big Bad Wolf. Going into last week’s Legalweek in New York, several legal pundits (and lawyers) made it a point to tell me Big 4 encroachment on U.S. legal can’t happen. That Sarbanes-Oxley won’t allow it. That the Big 4 don’t make enough profits to do it. That they can’t do what U.S. law firms and lawyers do. That the Big 4 isn’t at all interested in the U.S. market. That they certainly have no business or strategic plans pointed in our direction. I was starting to conclude they were right.
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Why Is EY Willing to Invest $1 Billion to be Innovative? 

Sports Illustrated used to have a column entitled Sure Signs the Apocalypse is Upon Us which included references to often bizarre and ironic events. It was a favorite of mine since it was a satirical poke at the seriousness we take sports and a display of the humor of everyday existence.

Unfortunately (or perhaps fortunately depending on your perspective), the gradual and continual onslaught of the Big 4 accounting firms into traditional areas of legal practice and encroachment on law firm clientele seems destined to ultimately disrupt the practices of traditional law firms particularly at the mid-tier level. I have written about this before and while I and several others keep trying to suggest the Big 4 is coming, the message doesn’t seem to resonate.
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