Ch-ch-ch-ch-changes

Turn and face the strange

Changes David Bowie 1971

I went back to my old law firm for an open house this week. It was the first time I had been there since leaving the firm to blog, consult, and practice law on my own. My former partners were very welcoming but curious about how I was doing. If I liked what I was doing and happy with the change. In a word, my answer was absolutely. My only regret is that I didn’t make the change sooner.

Change is sometimes particular hard for lawyers. I can’t tell you how many unhappy lawyers I know who can’t just seem to make the decision to change. To do something different, to do something they really want to do. I know, I was one.


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This week was back to reality week for me. Back from the fun, sizzle and excitement of CES (fka the Consumer Electronics Show). Back from sunny Las Vegas with all its glitz and glamour. I always come back from this event charged up and optimistic about what is possible in tech and the legal profession.


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Want to tell a story in a way people (non-lawyers) expect it to be told? Better get with technology

So now it’s all over for 2020. I’m back home after a week in Las Vegas listening to product spiels, future predictions and  looking at more crazy products than I can count. (robotic cat liter box anyone?)


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When the winds of change are blowing, some people are building shelters, and others are building windmills.  Chinese Proverb

I recently read Tools and Weapons: The Promise and Peril of The Digital Age by Brad Smith, Microsoft’s President. Smith discusses the challenges and opportunities posed by the digital age and artificial intelligence on a variety of fronts. In one chapter, Smith discusses one of my a favorite subjects: the opportunities that data and data analytics provide for improved decision making.


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Last week, I talked about why social media for lawyers is essential. In this post, I want to talk about the practical: what has worked for me in using social media to develop business.

How to Use Social Media

When you use social media, you are creating an image of who you are as a person and your brand. First and foremost, that image must be authentic and consistent with who you are as a person. Then, what you do on social media must be compatible with that image.


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Let’s not forget the reason to have a social media presence and network is to create opportuinites for real meetings. To form human relationships.
Since 2013, Consultancy Good2bSocial has released an annual social media report card for law firms. The Report reveals law firms’ social media reach, engagement, and marketing performance.
This year’s Report, released last week, gives DLA Piper top marks. Also getting high marks: White & Case, Norton Rose Fulbright, Baker McKenzie, and Orrick, Herrington & Sutcliffe. These firms all have comprehensive strategies for using LinkedIn, Twitter, Facebook and Instagram.


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“The Best Innovation Tool is Continuous Learning”

Dennis Kennedy recently published a new book entitled Successful Innovation Outcomes in Law: A Practical Guide for Law Firms, Law Departments and Other Legal Organizations.  In essence, it’s a primer and “how-to” on innovation in law and generally.

Kennedy is well known as an astute legal commentator and thinker. Perhaps that’s because he has worn so many hats during his career: in-house lawyer, technologist, author, and adjunct professor, to name a few. As he puts it, “innovation is a visible thread that runs through my career.” (By way of disclosure, I have known Dennis for several years and, like many others, turn to him often for advice and guidance. He never disappoints).
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It a well-known phenomenon that unlike every other business and profession, lawyers avoid asking what their clients think of the services they have provided like the plaque. It’s almost like we fear the answer. And maybe we should.

Now, at least, thanks to Ari Kaplan, Relativity, and FTI, there are answers to questions about what clients want from lawyers and whether lawyers are providing it. And these answers are a little scary. 
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Last week, the annual Clio Conference was held in San Diego. Attended by approximately 2500 lawyers, technologists, and Clio customers, it has appropriately become the go-to legal tech conference. Part seminar, part marketing, and part pure celebration, it is almost everything you want a conference to be.

Clio provides cloud practice management programs mainly to small and mid-size law firms. Also, through partnerships with countless providers, it can offer a broad array of other products to customers. At its Conference, Clio releases a valuable Legal Trends Report, which looks at the practical and business trends of its law firm customers and others.

The Conference is chock full of useful information and included keynotes from such noteworthy writers and pundits as Daniel Pink, Shaka Senghor, and Glenn Greenwald. As my friend Joe Patrice wrote in Above the Law recently, “it might be fair to say that the show is about the philosophy of all legal technology and how its product fits into that…”


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