Why are lawyers incompetent when it comes to e-Discovery: Hubris. Time. Perceived easier options.
Stephanie Wilkins recently wrote an excellent article entitled, “Is Attorney E-Discovery Incompetence the Elephant in the Room?” In it, Wilkins notes a recent Report from eDiscovery Today, a website paper from EDRM, commentary by several exerts, and several recent examples that all evidence the glaring ignorance of so many lawyers about e-discovery issues:
Continue Reading Why Are Lawyers So Darned Incompetent With E-Discovery? Three Reasons
In the article, Moren talks about how several well-known tech companies have pivoted even when they seemingly were on the top of their game. By pivoting sooner rather than later, these companies set themselves up for survival. And even greater success in a changing world. Says Moren, “Where once they might have ruled the world by producing the thing that everybody needed to have—whether it was a hardware product or a crucial piece of software—they seem to eventually evolve into a new form, one where they’re focused less on delivering a key product and more on what service they provide.”
I recent returned from the annual 
Clio’s 
This week I had a chance to catch up with Joey Seeber, 
The more I am around legal product and service providers, the more I think many of them have a lot to learn about lawyers and marketing. Too much jargon, too much BS, and too little understanding of what drives lawyers. I’m not a vendor, but I did practice law for a long time and have seen lots of pitches. So at the risk of perhaps stating the obvious (which some vendors still seem to need to hear), here are my top 10 tips for legaltech vendors:
It’s an accepted truism that lawyers and law firms are notoriously slow to adopt technology. With all the publicity surrounding new technology and automation, it’s tempting for law firms and lawyers to rush to some tech—any tech—hoping that technology will somehow miraculously solve all their problems. But it won’t unless the tech adoption is carefully considered and well thought out. Ill-considered tech adoption often has the opposite effect from that which is intended. Poor adoption will sour users on tech in general and further exacerbate the reluctance to use any tech—even that which can help.